Do you know what is a landing page? It is the definite part of any application. Your landing page is what presents your idea in a precise and minimal way. Every application has its own dedicated landing page where the only purpose of it is to bring visitors to the page and then convert them effectively.
A landing page could be your home/front page, or it may be one of your pathway pages. Your landing page is, what you are presenting on a single page with certain call to action for what you are offering. Infact, it is the solution to the viewer problem.
Let’s review on some of the quick tips for your app landing page
- Email integration
- Map your services
- Make it functional
- Effective Call to Action
Responsiveness of your landing page is related to the content. Your page is your container, and your content is like water in it. Make your content responsive enough to pour it into any container (in this case it is your web page) what device you are using, i.e., smaller or wider screen. It should be responsive on mobile or in a laptop screen.
Your page must interact with the user, easily readable, proper navigation controls and resizing across a wide range of devices. Bootstrap has ‘meta’ tag for making your page content responsive. Your content will automatically adjust according to the screen size.
We are providing a solution for mobile and web applications. Like for example, we provide responsive web and mobile apps to our clients like Storechat.net.
This is one of the most important component of a landing page especially when you have not launched your product yet.
Using email integration tools like mailchimp, you can capture the email address of the visitor. This email is like gold if you manage it right.
Tools like mailchimp and constantcontact allow you to automatically send emails to your visitors on specified times e.g. after 1 week after 2 weeks. If you use it effectively, you can build a followup to your product launch or if your product is already launched, you can nurture them to a specific point where they are ready to convert to your customers
Map your Services
You have to know what people are looking for from their perspective. Guide viewer through simple tips and convert them by inspiring through your products, i.e., services/solutions you are offering.
Give your visitors a feel like they have landed on a right landing page. Monitor thoroughly what he is performing on your page and what motivate him to make up the goal. If they are bouncing back without any trigger, then wisely think what should be there, create a sense of recognition.
If they landed by chance, then make them stick to your page by engaging him with your content. Like, ask him to follow the steps to make him stick.
Be consistent while branding yourself. Be well coordinate, professional in your way. Make it even more interesting for him to explore further and check out for details. In return, it generates sales for you.
Make it Functional
The most interesting thing you can do is to make it functional. How you show or present yourself in one page. Guide your viewer in such as way that a single look will clear the whole story. Try to be focus on what is most important in your domain and add it to your landing page.
Another important aspect of functionality is ‘make it minimal’. Your landing page should not have many functionalities in it. Make it minimum enough to relax your viewer and make him feel easy to work with it rather than a lot of functionalities that are going to mislead him. Moreover, the sole purpose of it, is lost.
Like for example, add a video on your landing page that brand yourself. People will love to see the video because it is more catchy and easy to understand.
Effective Call to Action
Call to action is an important part of your app landing page.It is the result of visitor’s excitement while exploring your web page. It will define your decision, what are you looking for, what you want to achieve. If you are a good supplying company then your call to action, i.e., may be ‘Order Now’ that returns sales for you.
Make your app landing page persuasive and make it tempting that will direct them to the next step and i.e., sales. If you are presenting your android app on your landing page then, your target is to ‘download’ the app. Present your app in a way that user will definitely download it.
Another call to action is social media share buttons. Make it clear in your mind that first prioritize what you are putting into your page. Don’t overcrowd your landing page with many call to actions. It will create a mess and make your viewer nervous.
Let me wrap up the whole discussion; your app landing page is your identity. First, plan what you want to explore on your page and then plot them in the right manner.
Vizteck Solutions is providing the web and mobile solutions for over 9 years for businesses and startups. We always tried to make our landing page considering these tactics. We offer a solution with a very effective landing page with mailchimp integration for a fixed price of $999
If you have any query, then contact us on firstname.lastname@example.org.