Cost Of Fashion App Development

On-demand fashion apps for various e-commerce fashion businesses are becoming popular each passing day. To keep their sales high and stay ahead of trends, fashion and clothing brands have come up with this unique idea of developing fashion on-demand apps. 

Retail therapy is the most soothing therapy for most people but due to the situation of lockdown in the pandemic, a lot of people haven’t been able to avail this therapy. During this time, a boost to the demand for fashion apps increased and people started do g online shopping. Even after the pandemic, people preferred doing online shopping a lot more than going to the stores. 

The fashion industry always held a very strong scope globally and so does their apps from the past few years. Today, almost every fashion brand has its mobile app and introduces something new to it from time to time.

Since technology has made every brand have cell phones, so all the fashion brands are concentrating on creating their mobile apps. From small home-gown businesses to luxurious brands, everyone is looking to develop their fashion app. To create one for their business, a question that comes into everyone’s mind is how much it costs to develop a fashion app. The answer to this question isn’t as simple as you think it is. There are numerous factors involved in helping you determine one for your business. In this article, Vizteck will guide you through everything you must know about. 

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Top Fashion Apps in the Market

Some popular examples of international fashion apps available in the market are:

• Poshmark
• ASOS
• Mango
• Thred UP
• Finery London
• Zulily
• Wish
• Zara
• Gilt
• Kidizen
• H&M
• ShopStyle

How Do Fashion Apps Work?

On-demand fashion apps work in two ways, they either connect the wholesaler with the manufacturer and dealers or connect brands directly to their customers. There are also cases, where these applications link brands directly to customers by eliminating the middleman. There are three major kinds of business models in such cases, however, the popular one is Business-to-customer (B2C). 

Fashion businesses or brands get their apps made and display all of their products by dividing them into various categories. The customer easily looks for his desired product from the categories and buys it by paying via available payment options. Another way through which brands sell their products is by getting in touch with multi-vendor platforms, which offer multiple brands under one platform. These platforms enlist the products of different brands under their names. This allows brands and businesses to sell their products on a much bigger level. 

Also Read: How Much Does A Grocery Delivery App Cost?

Developing a Fashion Mobile Application- A Basic Guide 

The development process for each fashion app might vary from the est, however, some general steps will remain the same. Here are some of the steps that you have to follow while developing your on-demand fashion app:

Market Research

Before you dive into the process of developing the app, you must first understand your target audience and the market. You should know about the expectations of your audience, their needs, their demands, the products they are looking for, and their consideration level for your app.

Features

Once done with the market research, you must research the features that your app must have. Adding the right balance of features in your app can do wonders for you as it makes your app clean, straightforward, and easy to use.

Minimum Viable Product

In this step, develop a Minimum Viable Product for your app in the initial phase so that you don't have to invest much in the app.

Design Implementation

App design with a long-lasting impact on its users is important. A congested app with incomplete background won't go too far in the market. That's why choosing the perfect design for your app is a task in itself. Choose the design that best fits your app niche and attracts users.

Platform Choice

Once you have chosen the app design, you should consider the platform for which you are making the app. Decide if you are making the app for iOS or an Android device or if you want a cross-platform app. This will decide the further development process f your app.

App Management

Once done with the complete development process now is the time for you to launch the app. However, launching the app doesn't mean your work has ended now. There s a lot to keep pace with included it maintenance and keeping up with changing trends.

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Types of On-Demand Fashion Apps

Single Vendor Fashion App

Such apps are used by virtual stories which allow their customers to shop for their products via the app and make payments. This is considered a Business-to-Customer (B2C) model. Such apps are developed by brands solely for their brand and sell their products through it.

Multi-Vendor Fashion App

This involves apps like Amazon, Myntra, and other big names like these that house other brands and businesses and let them sell their products under their brand name. Such apps offer multiple brands under their roof. Users use such apps by simply logging into their account, browsing the brand, and buying the desired product, provided that the brand is being offered by that platform.

Business-to-Business (B2B)

These types of apps are developed for businesses dealing with other related businesses. It usually involves manufacturers, retailers, traders, and wholesalers.

Customer-to-Customers (C2C)

These types of apps are developed by customers who sell their products to other customers. One such example of a C2C app is eBay.

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What Makes a Successful Fashion App?

If you think making a fashion app and getting it popular is a piece of cake, you are wrong. There involve several people on the team such as technicians, fashion experts, app developers, and the like. It can take unpredictable amounts of time to make a successful and suitable app for your brand or business. Following are some of the points which can prove helpful for you in making your app successful:

Friendly And Self Intuitive UX/UI

A fashion app that is appealing to its users is easy to understand and easy to use. The more complex your app will be, the lesser will be the chances of users interacting with it. To do so, your app UI and UX must be as simple as they can so that users can use them on their own. 

Photography And Videography

Users of online fashion apps are not being able to see the actual color of the product or feel the fabric. To make your users easily get the feel of the fabric and see its actual color, you must upload high-resolution pictures. The reason for doing so is that the user of your app can zoom the product image to its maximum capacity.  Also, pictures of models wearing your product make the customer's decision of buying your product faster and easier. 

Product Detail and Care Guide

Each product is different from one another and the details of each of them are too because each product is of a different category or made from different material. For this reason, for each product, there must have enough information about the product as it will decide between buying a product easy for customers. Alongside, special instructions about taking care of the product must be given.

Free Shipping and Insurance

The customers of your brand must be provided with the insurance that the product they will be getting is of high quality. Other than quality assurance, you should make sure that you deliver products to your customers free of cost after they reach a certain cost limit. This will provide the customer with the satisfaction that the product they are buying is of good quality and they can avail free delivery on doing a certain amount of shopping.

Providing Fashion Consultant

There are times when customers are buying a product but are looking for expert advice about it. To meet this need of your customer, your app must offer fashion consulting services to its customers related to the r any fashion query. This can increase your sales to a greater extent.

Offer Try And Buy Facility

Since there are a lot of customers who doubt the quality or size of the product and they don't like to buy the product without trying it. You can solve this issue for your customers by providing them with the facility to try the product before sending it back to the delivery guy. If your brand is offering the quality it has promised, it will maintain your audience. Even if they don't, they will return the product but the relation of credibility will be there.

Custom And Personalized Packaging

It is not always necessary that the person who is buying a product from your brand is buying it for himself. There is a possibility that he or she is ordering it for someone else. So, you can offer customized and more personalized packaging. 

Return Policy Offer

To develop trust among your customers, you must offer them with hundred percent return policy. This will help your customers to make decisions quickly as they won't have the fear of returning or exchanging in case of any issue in the size, fitting, or quality of the product.

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Must-Have Features for Your Fashion Apps

Customer App 

• Social sign-up/sign-in
• Browse and filter products
• View offers and discounts
• View loyalty programs
• View Product details and reviews
• Add to cart option
• Apply discount code
• Add to wishlist option
• Real-time shipment tracking
• Multiple payment options
• Earned  reward points
• In-app wallet 
• Apply for return/exchange policy
• Rate and review product
• Live chat support
• Personalized product suggestions
• Manage profile
• Push notifications

Fashion Merchant/ Store Owner App

• Register and login
• Manage brand profile and set up stores
• Manage product catalog and orders
• Run product promotion  and campaigns
• Manage support ticket
• View reports, metrics, and analytics
• Accept online payments
• Automatic inventory adjustments
• View user reviews and ratings
• Push notifications and alert

Admin Panel

• Login
• Dashboard
• Manage customers/merchants
• Manage ad campaigns
• Manage product categories
• Manage promotions
• Manage payments
• Manage customer support
• Manage referrals
• Manage marketing and distribution channels

Advanced Features For your App

Social Sign-up and Login

By having this feature in your app, your users don't have to enter their details over and over again. Once the user has their account in your app, their preferences, offers, discounts, and billing details will remain to save.

Push Notifications

Push notifications will allow your app users o remain aware of any new offer, new collection launch, and other important information about your brand or app.

Chatbot Support

This feature will enable your app users to clear any of their doubts about any product.

Smart Search

This is an instant search option you can provide to your app users. With the help of a voice command or by uploading a product picture in the insert picture option, your user will be able to reach the desired product category in your app.

In-app Camera

This feature can enable your user to simply try on a product on themselves virtually before actually buying it. To do so, they must be provided with in-app camera access.

Content Management System

This feature is for the admin to let him make changes across platforms and devices.

CRM System

It is a Customer Relationship Management software that lets the brand interact with its customers.

Loyalty Programs

Through loyalty programs, you make your app users earn points over every order they place. This can increase your customer loyalty and interest in your brand.

Real-time Dashboard and Analytics

This feature will help you as an admin to get insight into your app abilities, the number of customers browsing the app, and the number of users who are making the purchase. 

Multiple Payment Options

As the market is getting more and more online, there must be multiple payment methods available to your customers to make payments.

Multiple Languages and Currency Support

If your app isn't operating and delivering products to a single country, then you must consider the languages and currency of all the countries it is operating in. it will help your app users to understand your app functions and make a purchase easily.

PIM Integration

PIM is an acronym for Product Information Management which can help you in saving all the app data in one place and organize it properly.

Marketing and Promotion Tools

Your app must-have features that enable its users and admin to promote it on various platforms.

Also Read: What Is A Dispatching Software? 

Technology Stack For Fashion App

Before you start making your on-demand fashion app, you must make sure to choose the best tech stack for it. The choice should be made based on the long-term goals of retailers and app owners. Following is the list of tech stacks for your fashion app:

• Back-end technologies- Ruby on Rails, Node.js, Django, PHP, MVC frameworks, Google Firebase.
• Payment gateways- Braintree, Paypal, Stripe.
• Analytics tools- Hotjar, KISSmetrics, Woopra, Piwik
• Shipping modules- Shipstation, Shipoo, FedEx, Shipping Easy
• CRM- Zoho, InforFlo, Microsoft Dynamics
• Multi-vendor store- Nchanne, Sellbrite
• Social media channels- Facebook, Twitter, Linkedln, Snapchat, Instagram

Fashion App Development Cost

Before you dive into the process of app development, you should make a rough estimate of the overall cost. Although it isn't easy to claim the figures, a rough estimate will do enough. According to rough estimates, it costs around $20,000 to $75,000.

There involve several factors which will affect the price of your fashion app development cost:

• The geographical location of your development team
• App development personnel working on the project
• Time spent on development
• Number of hours spent
• Number of features integrated
• UI/US design 

Final Thoughts 

As the fashion industry is growing quickly, it is also increasing the demand for fashion apps. To give competition to others in the market, you must get your app developed by some professional. Vizteck is one such agency offering you an expert development team to develop a competitive app for your fashion brand or business. 

FAQs (Frequently Asked Questions)

How Much Does It Cost To Develop An On-Demand Fashion App?

The cost of building an on-demand fashion app depends on various factors especially the complexity of the app. However, Vizteck is providing its development services ranging from $15,000 to $75,000.

How On-Demand Apps Successful?

On-demand apps are providing people in the market to browse and access a variety of products and services with just a click of a button and at the ease of their homes. Since it is helping people with a lot in their day-to-day tasks, there is no reason for them not to be popular.

What Are The Popular Types Of On-Demand Apps?

Some of the popular on-demand apps types are:

• Mobile security apps
• AI and Machine learning
• Mobile entertainment and gaming
• Good and grocery delivery
• Appointment apps