What is a White Label App? Types, Pros, and Cons!

Want to know about White Lable App? Take a look at this guide and find out the types, pros, and cons of the white label app.


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January 6, 2023


Mah Noor



You could require a white-label app if you're looking for the finest strategy to raise awareness of your restaurant or "ghost kitchen." Few people know white label applications or how they may support the expansion of restaurants and ghost kitchens.

What is a White Label App?

A white-label app is a generic app that programmers make as a kind of empty canvas. These apps are created exclusively to be sold to a company that wants to rebrand the app as its own. 

They can receive exactly the right amount of internet branding to make them stand out from the crowd. They frequently integrate with other web-based tools that restaurants employ to market their operations. Restaurant owners can spend less time or money on internet branding because they can buy them ready to launch.

Before white-label apps, businesses frequently had to make a big investment and wait a long time to get their app. But due to the rise in popularity of white label apps, companies may now create their apps with the least amount of money and time required.


Also Read: What Is A Dispatching Software?

Difference between White Label Mobile Apps and Custom Mobile Apps

What a white-label mobile app is and how it varies from a custom mobile app are both subject to considerable misunderstanding. The main difference between the two is

  • A custom app is created exclusively for your business, whereas white-label software can be branded and personalized.
  • White-label apps are created in a way that makes it simple for you to brand and customize them. You may alter the colors, logos, and other design aspects to make the apps stand out as being only yours. Custom applications cannot be branded or changed in appearance without making significant changes to the app's source code because they are created particularly to meet the demands of your business.


Also Read: How To Build An App Like Uber


Types of White-Label Apps

The following are the types of White Label apps:


Chownow provides apps for both Android and iOS devices that benefit businesses. The Chownow model's zero-commission business model is a significant bonus. The capability to incorporate online shopping right from a brand's Instagram photographs is another standout feature. 

Customers can quickly finish their online ordering by visiting the app store with just one click and uploading a photo to get there.

Smooth Commerce 

The Smooth platform offers white-label digital web and mobile ordering in addition to customized customer engagement and segmentation tools, loyalty built-in, and integrations with the leading food service brand names. Smooth puts you back in charge of your client experience by addressing more restaurant pain points than most digital platforms.


To enable kitchens and restaurants to establish a seamless channel from which clients can place online orders, Lunchbox.io offers a monthly restaurant SaaS solution. Additionally, the business offers a phone-to-table service for dine-in customers and a variety of adaptable loyalty programs meant to keep your customers coming back for more.


The goal of Sociavore is to provide a one-stop shop for all of your restaurant or "ghost kitchen" needs. This software combines a distinctive restaurant website with reliable online ordering, reservations, and even gift card purchasing options. Utilizing Sociavore can let you reach consumers in a way that isn't typically feasible or easy.

Pros of White Label Apps

The following are the pros of White Label apps:

Cost Efficient

These apps are less expensive to develop and keep up-to-date than a solution that calls for custom software development. You don't have to buy your hosting plan, and upkeep is frequently included in the price of the service.

Customized for Business

It makes it easy for your customers to make orders who make repeated orders at your restaurant rather than getting a list of another website’s eateries. You can specifically brand that app for your business and its needs. 

No Need for Development

You can buy the white-label app without hiring a development team because it has already been created. This not only reduces the cost of development but also speeds up the launch of your app.

No Competition on Similar Platforms

Customers won't see listings for nearby eateries that compete with your establishment because they are not using your app. If your restaurant doesn't score highly on the platform or isn't yet well-established there, this might drive a lot of people away from your establishment.

Cons of White-Label Apps

The following are the cons of White Label apps:

App Marketing

You are in charge of selling your apps once you have made them. If no one is aware of your restaurant, they won't download your app and place an order. You must develop a marketing strategy when you release your software to obtain awareness, which could take more time and work.

Limited Customization

A white-label software allows you to add your branding, but because it's a generic app that other restaurants may also use, your options are constrained. There may be features you don't get to use because they weren't included in the programming you bought.

Need for Own Delivery Service

To ensure that clients receive their meals, you might need to employ your delivery drivers if you have your app. You must ascertain whether you will be able to cover the increased expenditures of hiring new employees from the money your software generates.

Difficult Upgradation

When you buy a white-label service, your ability to scale or modify your app can be constrained. If your company has to grow or expand, this could be a drawback.

Industries Using White-Label Apps

Businesses that require an application with a set of common characteristics may find that purchasing a white-label solution is their best bet. These are often small or medium-sized businesses from the following sectors:


Although creating itineraries, implementing search engines, and integrating payment gateways are all labor-intensive tasks when creating a tour or fly booking app from scratch, they frequently provide a solution with standard functionalities.


In the majority of cases, restaurants don't create entirely new concepts to appeal to mobile consumers. Restaurant applications typically include menus, restaurant details, ordering, delivery, table reservations, and information about rewards programs.


The appeal of pre-built solutions in retail is demonstrated by the fact that Shopify, the top online shop builder in the world, saw a 97% growth in annual sales in 2020.

Taxi and Ridesharing 

Similar to food delivery apps, ridesharing, and taxi ordering services offer a common set of features that include the ability to select a car, date, and price, as well as to leave reviews and collect bonuses. Such software is now ready for a market launch; all that needs to be done is some branding.


Why have a White Label App?

With mobile app adoption increasing yearly and 85% of customers preferring applications to mobile websites, it's understandable why your customers would need a mobile app for their company. The following are the top reasons for it:

  • Mobile applications might give your clients a competitive edge, a stronger brand, and increased customer loyalty.
  • Most people today want to use a white-label application to promote their business online.


Cost of Developing a White-Label App

Web applications that are housed in "containers" for native mobile apps are the most basic white-label mobile apps. Although they are slower and less user-friendly, these generally cost hundreds of dollars each month to license and use. When you switch to native mobile apps, which operate directly on the operating systems of your phone, you'll probably have to spend tens of thousands of dollars every month or a $20,000–$50,000 yearly license fee.

This still costs a small portion of what it would design a mobile app from scratch. Those normally range in price from $300,000 to more than $1 million.

Vizteck acts as a one-stop shop for generating leads for your products and services as well as increasing your company's online visibility. Our team offers services at a fair price, and its current clientele is kind. By automating order processing, delivery dispatch, and other processes, we help you grow your delivery business.

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