Custom CMS & Website Development for HireGo Minibuses

HireGo approached Vizteck Solutions for a custom CMS and website development for their transport business. They brought a vision of an innovative travel solution that automates the customer journey with a quote calculator and leads generation. They were aiming to streamline the booking and vehicle supplier process. 

A Little Intro to the Company

Before we get into the details, it’s better to let you know a little about the company so you can better understand who they are and what they were expecting. 

HireGo Minibuses, aka HireGo, is a minibus hire company in the UK. They provide private minibuses and coaches with drivers all across the Kingdom with drivers. The business model is simple. They have drivers and minibuses in all major cities and towns of the country. Once anyone books a minibus, they assign it to the driver nearby, who caters to that journey. 

Now, that you know what this is about, let’s get started with the requirements we received. 

The Challenge

HireGo Minibuses envisioned a website that would let customers secure a quote and book a minibus instantly. At the same time, they wanted an administrative CMS to manage the vehicle supplier accounts. HireGo was highly ambitious for exploring innovative avenues and revolutionizing the sector with automation.

Here are all the objectives that HireGo highlighted:

1. The company’s web design was falling behind modern branding and innovative architecture to stay ahead in the market. They quickly needed a clean reimagined design that met the brand guidelines and intent of customers.
2. Before the redesign, the website had a simple form that would collect the customers’ travel information and send it to the booking executive who was responsible for calculating the quote for the asked journey. That is why HireGo was struggling with manual lead generation and quote calculation for their private minibus-for-hire services. They wanted to provide customers with an intuitive way to book a minibus vehicle with instant automatic quotes sent to customers within the website.
3. HireGo aimed to convert customers and suppliers within a single content management system. They were looking for an easy conversion model, contact and customer experience system.
4. Another major challenge that was highlighted by HireGo was the broadcast feature for lead conversion to enhance communications and follow-ups.
5. HireGo also sought a seamless and strong entry into the digital market for better brand recognition and expanded customer reach.

The Solution

To meet all the requirements of the client, we initiated the project with a full web architecture that clearly defined their requirements. 

1. Website Design, Graphics & Architecture: The initial phase of the solution began with an engaging and highly responsive website design to work on all types of screens such as desktops, mobile phones and tablets. Initially, the HireGo website was challenged with design clutter that was hindering the user experience. We solved all the concerns with a redesign of the website and graphics that focused on easy navigation and a booking form that met the user intent.
2. Admin Side: We integrated Hubspot with Strapi CMS for a centralised dashboard and monitor all the incoming leads and conversions. The CMS also allowed the booking executives and sales managers to track and automate the lead conversions while also keeping tabs on the suppliers.
3. Customer Side: The customer side was also built on a modern technology stack and the same CMS with a total of two booking forms; one for collecting travel information and the second for contact information. 
4. Payment Solution: We integrated a payment gateway of Stripe and Squareup to allow customers and suppliers to make easy payments online.
5. Communication: For instant and smooth communication, we integrated Twilio for emails, SMS and voice communications.

Technical Highlights

Apart from CMS, HireGo utilized the tech stack of Angular for the front end and Node JS for the back end. For a reliable, scalable and secure service, we hosted the platform on Amazon AWS. Not to mention, the automated quote calculator was built utilizing smart algorithms to handle diverse pricing scenarios, giving customers the much-needed personalised experience.

The Results?

Vizteck solved the dilemma of HireGo by streamlining operations and vehicle booking for customers with a revolutionary platform and seamless integration of the vision. After the lengthy development phase, testing lifecycle, deployment and client approvals, both CMS and website were launched smoothly. Next, our digital marketing team came into action for branding, launch strategy, and content marketing for better brand recognition and customer reach. 

HireGo saw remarkable improvements post-launch with our custom web development and content strategy:

1. Thanks to the innovative online booking system, customers were 10x more likely to convert after the quote generation. 
2. HireGo managed to decrease the manual efforts by 70% for booking and leads generation, thus saving significant time for business operations.
3. The automation also improved the overall efficiency of operations to secure and retain vehicle suppliers, thus reducing delays and errors.
4. Features of instant quotes, online payment integration and a rich site experience also improved the customer experience, which was a major challenge raised by HireGo.